CRS-y Assignment Example | Topics and Well Written Essays - 1000 words

CRS-y - Assignment Example 58)Managers in every success-oriented organization are faced with three key decisions to make; First, the decision on the company’s value proposition. Second, the decision on company’s value-driven operational model, and thirdly, the decision on the company’s value disciplines. The company’s value proposition entails the implicit promise to the customers outlining all values combination (Iacobucci 2011, p. 89). The company’s value-driven operational model involves integration of operation processes with the systems of management and culture, required to deliver effective value proposition (Cooper 1999, p. 56). The company’s value disciplines entail the integration of operational models and value proposition to achieve leadership in the market through competitive advantage. The Treacy and Wiersema value disciplines have impacted greatly on CRM as reviewed in the following discussion of the value disciplines. The first value discipline is opera tional excellence which involves provision of reliable products to the customers and pricing services competitively, with less or no difficulties and inconveniences to the customers. A good example of a company that has embraced this discipline is Dell (Egan 2008, p. 83). Operational excellence stresses on a specified strategic approach on production and delivery of products and services. The companies following this discipline strive for leadership in the industry through price and convenience. The companies seek ways on; overhead minimization, elimination of unnecessary production cost and business processes optimization across all organization frontiers (Mukerjee 2011, p. 167). The companies in pursuance of Operational Excellence concentrate on direct sale to customers, sale based on order rather than inventory and low-cost. Dell, General Electricals, Wal-Mart, America Airlines and Federal Express are some of the companies that have had a significant adoption of the operational e xcellence. This has helped them to be leaders in their industries by undercutting their competitors through the discipline. The companies witnessed an increase in their customer base and their sales (Kincaid 2003, p. 48). However, Operational excellence possess key challenges in maintaining a consistency customer loyalty. This is because the discipline does not focus on product innovation and a long-lasting customer relationship. Instead it concentrates largely on price and convenience in products and services. This results to high switching in buyers as they seek more innovative products, hence leading to a low customer loyalty (Kincaid 2003, p. 43). The other discipline indicated by Treacy and Wiersema is product leadership. This discipline entails product excellence through differentiation. The companies that choose to embrace the discipline shift their focus on making the product different from those of the competitors (Rafinejad 2007, p. 58). Customers may be required to pay a price premium on the products which are differentiated from the competitors’ products. Companies on this discipline strive for the ‘’state-of-art products† characterized by high creativity. Product leadership requires increased product innovation, commercialization of ideas, and pursuance of new solutions and risk taking management structure (Rafinejad 2007,

Gold Rush Effects on Gender Essay Example for Free

Gold Rush Effects on Gender Essay l These are the famous last words of men who had ventured into California to partake in the Gold Rush, only to realize a yearning to see their family. Many men underwent the hardships and the sacrifices in order to strike rich in this gamble, many men succeeded while many more failed. Often forgotten are the families that remained back home while the husband, father, or brother went west to strike gold. The families that endured sacrificed Just as much and ached for their safe return home. Commandments were created in order eassure both the miner and his wife while he undertook the expedition west. These commandments laid down a set of rules that should be followed in order to live a functioning and overall moral life while separated and in unknown environments. The Miners Ten Commandments focuses heavily on how miners should treat each other, how duties should be performed, and how to deal with the anxiety of being separated from ones family. However, The Wifes Commandments focuses primarily on how the husband should act and lists a strict set of rules he should follow in order to remain in good standing with the wife. It is extremely interesting to see how the commandments compare depending on the gender. The Wifes Commandments was first published on March 27th, 1849, in the Cleveland Plain Dealer, a newspaper. The article is filled with rules that strictly dictate the miners life. Some of them are so strict that they seem silly by demanding a grown man to abide by them. The twelfth commandment is Thou shalt not stay out later than nine oclock at night. 2 The author or authors of this work are almost being satirical by listing bed times for these men. The intended audience of this work is lmost certainly women back in the east who have husbands who were contemplating Journeying west in search of gold. The article is also worded very plain and is straight to the point. These commandments would be very reassuring, giving comfort that their husband would remain well and faithful. The Miners Ten Commandments is structured differently; having the focus of the piece on how to conduct work and not listing demands for the wife back at home. James M. Hutchings published The Miners Ten Commandments in 1853 in the Placerville Herald newspaper. Hutchings was actually born in England but moved to United States in 1848. He partook in the Gold Rush of 1849 and succeeded, becoming a wealthy miner. His commandments were so popular that he was able to publish his own magazine, Hutchings California Magazine, with the profits. However, Hutchings commandments that paint a picture of the gold rush and the community created as very principled, goal focused, and problem free. Hutchings was a chief promoter at Yosemite National Park so his work could be bias, trying to persuade travelers to go to California in order to partake in the gold rush. Nevertheless, his commandments erve to keep the work being performed by the miners fair and honest and to act as a guide for new miners. The wording of his article is very formal and reminds the reader of the Ten Holy Commandments, perhaps as a way to paint a picture of a Calitornia tree ot sin. It also addresses their tamilies and now to comtort themselves when they miss home. If we can ignore the apparent biases of the times and take the reading for what is presented, we see a very peculiar way both set of commandments are created. The Miners Ten Commandments is heavily focused on the actual daily life associated ith mining, such as preparing rations for the week and possible conflicts among miners. 3 While The Wifes Commandments is almost entirely focused on the husbands actions in California related to cheating, gambling, and drinking. There is no mention of how the wife should conduct her life, a direct opposite to the Miners Commandments. It is obvious that there were different standards for men and women at the time of the Gold Rush. By comparing specific commandments, we can see the different intentions that were perceived by each group. In The Wifes Commandments, it states hat Though shalt not take into thy house and beautiful brazen image of a servant girl, to bow down to her, to serve her, for I am a Jealous wife. 5 This entry shows that the wife is extremely concerned about her husband being unfaithful during their time separated. This is understandable for the time; the temptation of prostitutes and brothels in the mining towns were a reality. However, when reading The Miners Ten Commandments it is apparent that the author did not feel the necessity to include a commandment on avoiding lustful temptations. The commandment that onfronts staying faithful is more optimistic than presented in The Wifes Commandments. But thou shalt consider how faithfully and patiently she awaiteth thy return; yea and covereth each epistle that thou sendest with kisses of kindly welcome-until she hath thyself. 6 This entry reveals that the miner did consciously think about the sanctity of their marriage, did it addresses the problem not by listing rules, but by showing morality. The towns and camps that the miners lived in during the Gold Rush were questionable at best. Many men did not have permanent shelters and slept in tents, ome skilled craftsman such as the French were able to construct cozy little cabins to reside in, but t he majority of the housing was not as quant. None of the men had real skills with cooking, growing a garden, or mending clothing. They could hunt, but that was not sustainable. The Miners Ten Commandments acted as a guide for which men could turn to when in need. Six days thou mayst dig or pick; but the other day is Sunday; yet thou washest all thy dirty shirts, darnest all thy stockings, tap thy boots, mend thy clothing, chop the whole weeks firewood, make up and bake they bread, and boil thy pork and beans. 7 Without any knowledge on the domestic skills needed to survive, one can see how a miner thrust into California would be at a loss; the commandments aid in organizing a miners life and providing him with a solid foundation for survival. After seeing The Miners Ten Commandments, it is strange to see how The Wifes Commandments do not discuss how to keep the home going without the man around to provide. It only discusses rules for the man, and does not even reassure the woman of the love that her husband has for her. The commandments by the wife are not truly applicable to life back home or in California. The miners rules include: Though shall not steal a pick, or a shovel, or a pan from thy fellow-miner; nor take away his tools without his leave. 8 This a realistic problem that must be addresses, but a major concern in The Wifes Commandments include, Thou shalt not chew tobacco. 9 It is pretty shocking to see the difference in content and what each gender views as important. The miners tended to show more trust towards their wives by not listing a set of rules that must be obeyed by them. The list created by the wives could be renamed The Miners Commandments as seen by the Wife and it would be more itting. The Miners Ten Commandments and The Wifes Commandments reveal the expectations of the time for miners who ventured west in search of gold. Both set of commandments were primarily concerned with the actions of the miner, and not as much on the actions of the wife back home. One would think that wives being thrust into new circumstances would need Just as much guidance to survive and exceed as their husbands do. But there is an intentional focus on the miners. Perhaps it is the exposure to new opportunities and dangers that must be confronted that demands a et of commandments created by a veteran miner as well as a set created by worrisome wives with the best intentions of the family as the driving force. Whatever the case may be, there is an obvious concern for the well being of the family. All of these commandments act in order to preserve their well-being. Historian H. W. Brands said, California presented to people a new model for the American dream† one where the emphasis was on the ability to take risks, the willingness to gamble on the future. These risks however could be minimized by a careful adherence to the rules presented in both of these sets of commandments.

Things Fall Apart Masculinity English Literature Essay

Things Fall Apart Masculinity English Literature Essay Our lives are influenced by our peers and there believes. For instances, Ibo tribes in Africa believe in male masculinity and dominance, such that all individuals are conditioned from a young age to understand the concept of male superiority. Anyone who strays away from this believe is shunned by the community or considered weak. In Chinua Achebes Things Fall Apart the main character Okonkwos life is based upon the believe of male masculinity and hard work. He prides himself on his masculinity and does not accept failure or weakness of any kind including any from his family members. An example of an individual that Okonkwo despised and does not accept was Okwonkos father Unoka. To the community he was weak and considered to not be a true man. He was a failure in the eyes of society and constantly burrowed money. Unoka had only taken one wife and was unable to support his family. This inability to support his family stemmed from his bad work ethic and laziness. When Unoka died he had taken no title at all and he was heavily in debt (pg. 5). Due to his failure Unoka was frequently called an Agbala, which is a word that means a woman or an insult that describes a man that has taken no titles. Seeing his father inability to provide for the family Okwonko devoted his life to hard work and to hate everything his father loved. Unokas failures sculpted Okwonko to the man he was in the novel he became hard working and despised laziness. He was the complete opposite of Unoka, earning many titles, having many wives and being a successful man. All aspects of Okonkwos life were devoted to masculinity. Even when farming he was conditioned by his clansmen that yams their staple crop is the king of crops. This is further the male dominance in the Ibo culture because males will be the only people able to provide for the family. When his family was working hard to provide food he thought it would not help because they could not grow yams. He thought that His mother and sisters worked hard enough, but they grew womens crops, like coco-yams, beans and cassava.(pg. 19) and that Yam, the king of crops, was a mans crop (pg. 19). These believe caused him to seek yams seeds at a young age to try to help grow crops for his family. Masculinity is so important to Okonkwo that he would have done everything he could to prevent anyone from questioning his masculinity. This is due to his father failure and position in the Ibo community. Every time he felt weak Okonkwo was reminded of his father failure and how he was not able to provide for his family. Which lead Okonkwo to even participated in the killing of his adoptive son Ikemefuna because he was afraid of being thought weak (pg. 53). Afterward he slumped into a period of depression because of his actions. Okonkwo did not taste any food for two days after the death of Ikemefuna (pg.55). His view of masculinity is so high that he was even willing to kill his loved ones. One of the main traits of masculinity that Okonkwo believed in was the ability to control everyone in his household. He believed that all people must obey what he says in house and do what they were told. Whenever any of his wives talked back or tried to argue with him he would beat them. Okonkwo ruled his household with a heavy hand. His wives, especially the youngest, lived in perpetual fear of his fiery temper (pg. 10). Â  In addition he believed that no matter how prosperous a man was, if he was unable to rule his women and his children (and especially his women) he was not really a man (pg.46). This is why he would always talk down to his children and wives to show that he is the authority figure in the house and if anyone one would question this he would beat them. Overall Okonkwo refused to accept any signs of someone challenging his authority as the leader of his house hold. During The New Yam Festival, a holiday that is celebrated by feasting an argument arises between Okonkwo and his second wife Ekwefi. The New Yam Festival was a time of relaxation but in the eyes of Okonkwo it is a sign of laziness which he hates so very much. This causes him to become angry and in a fit he complains about a banana tree which Ekwefi cut some leaves form. Without further argument Okwonkwo gave her a sound beating and left her and her only daughter weeping (pg. 33). Okwonko became even more enraged when he heard her murmured something about guns that never shot (pg. 33), an insult on his poor hunting skills and shot at her with his gun. Luckily for Ekwefi he missed, but this proved how any sign of defiance or challenge to his masculinity is unacceptable to him in anyway. Throughout the novel Okonkwo does not show any signs of compassion for his children. In his perspective it is effeminate and a sign of weakness. This is also the reason why he never shows any love for his daughter Enzima. He even stated that he will not have a son who cannot hold up his head in the gathering of the clan (pg. 28) and that he would rather strangle him with his own hands. (pg.28). At one point he scolded Nyowe his eldest son and Ikemefuna his adoptive son about how to grow yams properly. Inwardly Okonkwo knew that the boys were still too young to understand fully the difficult art of preparing seed-yams. But he thought that one could not begin too early. Yam stood for manliness, and he who could feed his family on yams from one gravest to another was a very great man indeed (pg. 28). This shows how important being a man is and how being effeminate will not be tolerated in his household while he is alive. Okwonko even put his favorite child in danger because of his masculinity. When Ezinma fell sick Ekwefi wanted to take action, but the Oracle would not let her. Okwonko did not try to stop the Oracle even thought he loved Ezinma. He was afraid that if he showed any compassion he would be thought of as less of a man. Ekwefi could not even take any action for her own daughters sake for it was against the tradition and culture of their village Umofia. Ekwefi already lost five other children at young ages but now that Ezinma had come to ten years of age she refuse to let anything hurt her. She did everything she could to protect her. Even before Ezinma was born Okonkwo hired a medicine man to help get rid of the bad spirit that was haunting her. The doctor ordered that there should be no more mourning for the dead child. Then he took it away to bury in the Evil Forest, holding it by the ankle and dragging it on the ground behind him. (pg. 69). Yet Okwonko let the Oracle take Enzima away a nd only went looking for her after a while because it was the manly thing to do. Okwonkos belief in the Ibo masculine lifestyle eventually leads him to his death. He wanted to take action and kill everyone who was trying to change his way of life that he grew up with. When the messengers came to stop the gathering Okonkwo drew his machete(pg. 176) and cut the lead messenger down. The messenger crouched to avoid the blow. It was useless. Okonkwos machete descended twice and the mans head lay beside his uniformed body. (pg. 176). Then everyone started to panic and question why he killed the messengers. That was when he realized his way of life was over because they let the other messengers escape. Later on he committed suicide by hanging himself from a tree. This shows that he was so ingrained in his cultures lifestyle that when it was taken away he had nothing left to live for. Okonkwos believe of masculinity lead him to beat his own children and wife. In addition it also lead him to kill one of his loved ones. Even thought he loved Ikemfuna like a son he hated weakness so much because of his father laziness and inability to support his family. Okonkwos also believes that yams are the king of all crops like all his clansmen does because it is the staple crop of the Ibo people of Africa. He is so ingrained in the belief of masculinity that he commits suicide when he discovered his way of life that he lived his entire life had been taken away from him. We live our lives based on the ideas of people around us and when it is gone we are gone with it such in the case of Okonkwo. Words 1502

oF MICE AND MEN :: essays research papers

Of Mice and Men is a novel of defeated hope and harsh reality of the American Dream. However, regardless of how much one may hope and strive to reach it, the American Dream does not always provide complete fulfillment. Of Mice and Men takes place in America during the Great Depression of the 1930’s. Formerly known as the land of opportunity and fortune, America had soon earned the label of being the complete opposite. It was during this time that many migrant workers moved their family west in search for the â€Å"American Dream.†   Ã‚  Ã‚  Ã‚  Ã‚  The American Dream; there are similarities that are in most people’s dreams regardless of when they lived or who they are. Most peoples dream includes being happy, healthy, and surrounded by loved ones. However, dreams often differ in the aspect that some people may want to work hard, be healthy and have great financial success, while others dream of living off the land they work on and doing enough work to survive, while still remaining healthy and happy.   Ã‚  Ã‚  Ã‚  Ã‚  Being the best of friends, George and Lennie are different in many aspects yet they both seem to share one common goal; to purchase a few acres of land they can call their own, â€Å"an’ live off the fatta the lan’† ( Steinbeck, pg. 14). Being able to own a humble home, where they can work for themselves and be free of the torment and scrutiny of society. A place away from all the ignorance of the outside world, where it seems Lennie was not meant to live.   Ã‚  Ã‚  Ã‚  Ã‚  George and Lennie’s struggle for their tiny piece of the American Dream is best summed up by Crooks when he said that he’s â€Å"seen hundreds of men come by on the road an’ on the ranches, with their bindles on their back an’ that same damn thing in their hands. Hundreds of them. They come, an’ they quit an’ go on; an’ every damn one of ‘em’s got a little piece of land in his head.

Ethics and Islam Essay

The interpretation of secular vs. religious ethics is always interesting, when we try to understand which of the two deserve our support. Obviously, both ethical philosophies have the right to exist among us, but the provisions of the religious ethics in Said Nursi’s vision are not only unique, but are sometimes surprising, and are sometimes unacceptable to those, who keep to secular ethical traditions. Said Nursi insists on ethics having religious foundations. His ethical vision is based on the assumption that religion is the source of reliable ethical knowledge. â€Å"For Nursi, the ultimate source of all ethical reflection is the Qur’an† (Markham 69). In this situation it is possible to suggest that Qur’an should be simple and understandable to the common people, so that they should be able to follow its provisions. The assumption is rather debatable: on the one hand, there seems to be nothing negative or threatening in the fact that Said Nursi keeps to religious foundations of ethics. On the other hand, I may suggest that those who refuse to accept the life of the prophet Muhammad as the source of ethical knowledge, risk facing opposition from religious ethics’ supporters. This ethics loses its relevance as soon as it is faced with the fact that there are possible other sources of ethics in other cultures of the world. Moreover, and I would agree with Markham, in that there is no guarantee that being obedient to Qur’an means seeing its wisdom; in case we do not understand the provisions to which we should keep in our ethics, it loses its relevance and meaning. The strong side of religious ethics in Said Nursi’s words is in accepting violence as weakness in trying to resolve various disputes. â€Å"Nursi is committed to handling disagreement with peaceful means not because he shared a western skepticism about the truth of religion, but because of the truth of religion† (Markham 72). Secular ethics would easily reject these religious attitudes. While Nursi tries to justify the strength of religion, he obviously forgets that this strength is relevant only within the limited religious circles. Secularism exists and cannot be denied. For those who consider themselves being secular the strength of religion is closely connected with the power of metaphysical phenomenon. In the absence of the latter, the power of the former becomes debatable. Thus, religious foundations of ethics can be applied within the limited space of extremely religious eastern countries, which keep to Islamic religion. Especially interesting is Nursi’s ideas about personal ethics and social equality. His interpretation of a person in illness is rather curious, though is also natural within the eastern religious framework. â€Å"O ill person who lacks patience! Be patient, indeed, offer thanks! Your illness may transform each of the minutes of your life into the equivalent of an hour’s worship† (Makrham 74). The question is whether patience is equal to inactivity. Recognizing the religious value of pain and suffering is what Nursi tried to convey in his ethical teaching (Markham 75) but this also risks confusing ethics with religion, without creating any distinct border between them. Social ethics in Nursi’s vision tends to support equality through rejecting interest and recognizing the importance of redistribution. In these terms, Nursi seems to reject the pluralism of social status in the society. Moreover, rejection of interest is closer to rejecting secularism, than to supporting religious foundations of ethics. Conclusion The whole ethical theory created by Nursi deserves attention but seems to be founded on the grounds, which do not justify the strength of religion but better protect it from the intervention of the external knowledge. In this light religious ethics seems even more vulnerable, than Nursi tried to represent it. Works cited Markham, I. â€Å"Secular or Religious Foundations for Ethics: A Case Study of Bediuzzaman Said Nursi†. In I. Markham & I. Ozdemir, Globalization, Ethics and Islam, Ashgate Publishing, 2005, pp. 65-78.

Fundraising Presentation

Fundraising Presentation, Gyumri April 15 –April 16, 2013 I. The Basics of Fundraising a. What is fundraising? i. Raising money for a cause or project ii. Includes building a prospect pool, asking for money or in-kind donations, meeting donor expectations, clearly defining needs and resources, thanking the donors (stewardship), events, public relations, and monitoring and evaluation iii. Most important aspect: relationships, which can take time to develop b. Why is funding diversity important? iv. Chair example: If a chair only has one leg, it is unstable and will fall over.The more legs a chair has, the more stable it becomes. Same for an organization, if an organization has a sole funder, their success is determinant upon the stability of that relationship and continued funding. The more funders an organization has, the more stable they are. If one funder pulls their support, the organization does not collapse. c. Think about your organization for which you are fundraising ( hand out index cards for everyone to write their answers) v. What is their mission? vi. What is their vision? vii. Why do they exist? viii. What would happen if this organization didn’t exist? x. Why are you here? x. Can everyone from your organization, your community, your beneficiaries, your donors, etc clearly define the mission of the organization and is it basically the same? xi. Is the financial support you have received in the past and are looking to secure in the future in line with your mission? xii. Look at yourselves as a public benefit organization d. Presentation of the Organization xiii. Are you all working towards the same mission? xiv. â€Å"Elevator Pitch† 1. Clear and concise description of your organization, its work, and its value 2.Thirty seconds to two minutes (one of the most important interactions with your donor) 3. All staff, volunteers, and those associated with your organization should have a pitch 4. Give Peace Corps example 5. Homework for second day xv. Needs of the NGO 6. Needs include money, resources, materials, trainings, etc. 7. Can you tell me today what your specific needs are and how much those needs would cost? (Financial/ Resources Needs Assessment) xvi. Public Relations 8. Website, Newsletters, Email Updates, Facebook page 9.All of your social media and newsletters should be consistent with each other, updated at the same time with comparable information 10. We’ll go into more details about Public relations shortly e. Donor Expectations xvii. If you were to give money to an organization, what would you want in return? 11. Elevator Pitch 12. Clearly defined mission and vision 13. Reasons why they should invest in your NGO/project 14. Projects, ideas, and plans for which you need financial support 15. Overview of successful projects you have done in the past 16.Reports 17. Good reputation in the community and with beneficiaries 18. Communication, Honesty, Transparency 19. Commitment and cohesiveness of the staff 20. What exactly you are going to do with their money f. Donor Relations and Stewardship xviii. Updates to donor xix. How are you thanking them? xx. How are you recognizing their donation? xxi. Will they give again? xxii. Will go into more details about this shortly II. Identifying and Working with Donors g. Donor Prospect Pool xxiii. Who might want to give to this organization? brainstorm a list) 21. Parishioners of the church 22. World Vision, Caritas, other NGO’s in the community with resources to give 23. Family and friends 24. Local community members (why is what you’re doing important to them? , Who will feel moved by the work you are doing? ) 25. Diaspora 26. Corporations – VivaCell, Orange Foundation, Coca Cola 27. Realities of fundraising in Armenia a. Grants- majority are international b. Corporate Giving/ Corporate Social Responsibility- new concept here in Armenia c.Government funding- In 2011, the state provided NGO’s with $8 mil lion, mostly to sports federations and state-funded or state-operated organizations on a noncompetitive basis d. Individual donations e. Community Support f. Diaspora g. Funding Diversity h. Projects being donor driven not mission driven i. Overhead costs xxiv. Who do you know? xxv. Relationships are the key to building your prospect pool xxvi. Invite potential prospects to visit your organization, build the relationship before you ask them for something h. What makes a person or organization donate? xvii. If you meet with an organization, how do you expect them to present themselves to you? 28. Clear, concise, honest overview 29. Well thought out, able to easily identify the mission, vision, and beneficiaries to be served 30. Overview of successful projects, current projects, and future plans 31. Overview of specific needs of the NGO xxviii. Do you believe in the mission and vision? 32. A donor has to believe in the mission or vision, or you have to help them believe, give them rea sons to care. xxix. How do they have to use your money and what do you want in return from them? 33.Communication, honesty, transparent used exactly as they say it will be used for effective projects xxx. What will make you give again? 34. communication, success, beneficiary satisfaction, reporting, relationship with the organization, recognition of the organization, name in the community/associated with the project xxxi. What kind of relationship do you expect from the NGO? 35. strong leadership, honesty, communication, want to feel proud of the work they are doing and the reputation they have in the community, understanding of strategic goals, I want to see the organization has taken the time to define themselves III.Fundraising Plan i. Should be written on an annual basis j. Who is going to write the plan? xxxii. Should have a lead who collaborates with your Director, key stakeholders, and the board k. Start with your fundraising goal (how much money do you need? ) xxxiii. This f undraising goal amount should be based on the needs of the organization xxxiv. How much money needs to be raised/ resources secured in order to carry out the activities which your organization wants to carry out over the next year? l. The mission/ message (Why do you need the money? xxxv. What do you plan to do with the money you raise? xxxvi. Line by line- what are you using your budget for? m. The Tactics (How are you going to raise this money? ) xxxvii. Figure out how you are going to raise different amounts of money over the course of the next year and where that money is going to go. xxxviii. Identify different tactics 36. Individual Giving 37. Major Donor Groups- talking with larger corporations 38. Events 39. Online giving 40. Participatory Fundraising 41. Grants 42. Corporate Giving Programs n. The Timeline xxix. Create the timeline to include dates for all events and fundraising goals throughout the year IV. Donor Relations and Stewardship (managing the gift, thanking and k eeping the donor engaged) o. The comprehensive effort of any nonprofit that seeks philanthropic support to ensure that donors experience high-quality interactions with the organization that foster long-term engagement and investment. This effort is commonly thought to have four elements. xl. Gift acceptance and management 43. Your organizations policies and procedures for gifts. 44.Discussion about how the gift is going to be used, making sure the donors requests and the organizations needs are in line. 45. Procedures to track how the gift is being used. 46. Structures for Giving Opportunities (Example: donor recognition pieces/plaques, named spaces, or giving societies) xli. Acknowledgement 47. Thanking the donor j. Personalized letters, E-mails, phone calls, visits- should happen within the first week in which the gift is received xlii. Donor Recognition 48. How do your donors wanted to be recognized for their giving? 49.Mention in the newsletter, announcement at events, naming a space, donor plaques, press release, 50. This is the public forum for thanking a donor for their gift but need to ask for donor permission to do so. 51. For Participatory Fundraising- announcing and rewarding the top fundraisers publicly 52. Honor Rolls- announcement of donors to the organization printed publicly and thanking the donors through this forum. 53. Donor Walls/Donor Plaques- having a space in the center where donor names are listed for the public and your beneficiaries to see 54.Donor Recognition Events, awards, mementos, and volunteer opportunities-these not only are fun for the donors, but also help to strengthen your relationship with your donors and also show them that they are important to you. Can be big events with all of your donors or intimate lunches with the Director and/or some of your beneficiaries. xliii. Reporting (also referred to as stewardship) 55. Telling the donor the impact they are making on the mission of your organization or the specific projects they have given to. Why their giving has made a difference. 56.Two different ways of reporting: qualitative (storytelling confirming the usage of funds) and quantitative (shows the carrying out of spending funds properly) V. Public Relations (or PR) p. Everything your organization does to get public/press coverage of what your work q. Why is it important? xliv. Gets the word out and communicates your message xlv. Builds your audience xlvi. Builds your credibility and reputation within your community, with your beneficiaries, and your donors, thus helping to foster stronger relationships xlvii.Shows the results and successes of your work xlviii. Good time to use your elevator pitch r. Examples of PR xlix. Printed materials 57. Newsletters 58. Press Releases (work with your local media) 59. Brochures 60. Announcements about projects including donor/supporters names 61. Can be a two way street with your supporters (donors and volunteers) l. Television 62. Use for advertising about prog rams/projects or upcoming events 63. Can also be used for purposes of interviewing about your organization li. Online 64. Website 65. Facebook 66.Email blasts 67. Online newsletters/news stories lii. Special Events 68. Lectures or talks with experts, beneficiaries or having one of your donors to come in and speak 69. Volunteer Day s. Why is PR important for fundraising? liii. Can increase the money and resources coming in liv. New prospects find you 70. People learn about your work 71. If really good coverage- prospects come to you to learn more, volunteer, and possibly even invest in your work lv. Raising General Awareness 72. Remember to refer to yourself as a public benefit organization 73.Raising awareness in your immediate community about the work which is being done around them and the need to help accomplish those goals 74. Helps people remember your name and your mission lvi. â€Å"Social Proof† 75. Again building on your credibility- coverage shows that what you are doing is important and a leader in your community 76. Can also bring your public relations materials during donor meetings to further engage donors. VI. Let’s create a campaign! t. Make a plan lvii. What are we raising money for? lviii. Why are we raising money for this? lix. How much money do we need? lx.When do we need the money? 77. How are we going to raise the money? lxi. Who is going to be on the committee? lxii. What kind of advertising are we going to do for the campaign? lxiii. What kind of materials/resources do we need for the campaign? lxiv. How are we going to engage and thank our donors? u. What are we raising money for? lxv. Pick one project/event you would like to do with your organization 78. Birthday parties for kids with disabilities 79. Gifts/events for the chronically ill v. How much money do we need? lxvi. Create an overall budget which not only includes money but also resources lxvii.Can also create a useful tool to provide for your donors 80. Show them what their money will do: If you donate XX, we can include 5 more adults in our trainings for example. w. When do we need the money? 81. Create a timeline of not only the deadline, but all things which need to be done between now and the deadline as well as who is going to do those things x. How are we going to raise the money? lxviii. Participatory Fundraising (Get the crowd involved in your campaign, have to be very careful with planning to make sure the investment you make in these events is worth the return) 82.Athons- Walk-a-thons, Dance-a-thons, Read-a-thons k. a type of community or school fundraiser in which participants raise money by collecting donations or pledges for walking a predetermined distance or course, dancing for a predetermined amount of time, or read a certain amount of books within a predetermined time frame. 83. Spare Change boxes in the church 84. Raffles l. Sell raffle tickets for a particular item or a 50/50 raffle 85. Auctions m. People bid on certain i tems which have been donated for the cause. 86.Game competitions or carnival (Lemon ball) Each guest pays 1,000 dram for a lemon and closest lemon the bottle wins it. 87. Futbol tournament n. Have each team pay a certain amount to be a part of the tournament which will be donated to the organization. lxix. Individual Donors 88. Create a list of people/companies/organizations which may be interested in giving to this campaign lxx. Online Giving 89. Firstgiving. com y. Who is going to be involved in the committee? lxxi. Who needs to be included in all of the decisions made? Who is going to be in charge of which part of the campaign? . What kind of advertising are we going to do for the campaign? lxxii. Objective and Goals of the campaign lxxiii. Choose a campaign title 90. Race for the Cure (Run Breast Cancer out of Town) 91. Relay for Life (American Cancer Society) lxxiv. Create an â€Å"About the campaign† lxxv. How are we engaging the press? lxxvi. How are we updating our ow n online/print presence? {. What materials/ resources are we going to need? lxxvii. For example: how many people/volunteers are needed and for what amount of time lxxviii. Do you need prizes/awards xxix. Do you need space to put on the event lxxx. Need to think about things that may happen (for example, if it rains during the futbol tournament, what other arrangements need to be made? ) |. How are we going to engage and thank our donors? lxxxi. If participatory fundraising: need prizes/ awards for top fundraisers, guidelines, and thank yous lxxxii. Thank you letters, personalized, emails, phone calls, meetings lxxxiii. Online giving- should have thank you letters sent and update after the project is successful Fundraising P